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Business Intelligence Applications - Business Operations and Decision-Making, Operational BI Applications

Pearson CEO Marjorie Scardino reports on a strong start to the year with sales up 14% and operating profit up 38%. She says the momentum within the business remains strong despite the tough economic conditions and outlines why the business should continue to witness good growth in coming years. 

Robin Freestone, CFO, re-iterates guidance given at the full year and points to the successful raising of US$900m in spite of the credit crunch and the uncertainty in the US capital markets. 
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Oracle(R) CRM On Demand and Oracle's Siebel CRM have been included in this year's Gartner Magic Quadrant for Sales Force Automation, and Siebel CRM has been positioned in the Leaders Quadrant

* Oracle's Siebel CRM enables organizations to transform the customer experience through comprehensive CRM capabilities, tailored solutions to more than 30 industries and role-based customer intelligence with pre-built integration.

* Oracle CRM On Demand provides the latest Web 3.0 capabilities for boosting collaboration and productivity through innovative features that help busy professionals collaborate more closely, work more efficiently, and stay better informed.

In an effort to gain better insight, improve decision-making, and drive enhanced results, organizations across every industry and region are selecting Oracle's Enterprise Performance Management (EPM) and Business Intelligence (BI) software.

Many Top Organizations have purchased Oracle's EPM and BI software recently.

* A component of Oracle Fusion Middleware, Oracle's EPM system unites category-leading performance management applications, pre-built BI applications, and BI foundation and tools, into a complete and integrated system for managing and optimizing performance across business functions.

* The system's hot-pluggable capability enables organizations to extend the value of performance management, analytic applications and BI tools across heterogeneous IT environments and incorporate Oracle and non-Oracle data sources as necessary.

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Extending its leadership in enterprise performance management, Oracle announced Oracle(R) Hyperion Profitability and Cost Management, a new performance management application that increases visibility into cost and profitability drivers inside organizations.

- A component of Oracle Fusion Middleware, Oracle Hyperion Profitability and Cost Management is part of the Oracle Enterprise Performance Management (EPM) System, the industry's only EPM system that drives management excellence by creating smart, agile and aligned organizations. 

- With Oracle Hyperion Profitability and Cost Management, organizations gain actionable insight into profitability and cost, enabling them to improve organizational efficiencies and resource alignment to positively impact financial performance.

Strategically Allocate Resources with Accurate Profitability and Cost Information

- Oracle Hyperion Profitability and Cost Management provides users clear visibility into the cost of business activities across the organization

- including serving customers and delivering products -- enabling companies to pinpoint their most profitable assets, and identify opportunities to improve resource alignment and profitability.

- The application benefits organizations that often rely on spreadsheets and manual processes to produce allocations and calculate profitability information, resulting in fragmented, disparate data that is difficult to analyze, leads to inaccurate conclusions, and is difficult to act upon in a timely manner.

- Key benefits of Oracle Hyperion Profitability and Cost Management include the ability to:

- Discover Drivers of Costs and Profitability: Enables users to identify sources and attributes of profitability with multidimensional analysis; improve decisions with scenario modeling capabilities; and drive management best practices by leveraging profitability as a performance metric.

- Empower Users with Visibility and Flexibility: The application allows users to accurately allocate costs with a flexible allocation engine that supports any methodology; provides confidence into cost allocations and revenue flows with graphical traceability maps; and enables quick validation of models with user-defined business rules.

- Improve Resource Alignment: Empowers users to impact budgets and plans through tight integration with other critical performance management applications; strategically allocate resources with accurate profitability and cost information; and improve marketing programs through more advanced customer segmentation.
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