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Business Objects
announced that Rubio’s Fresh Mexican Grill has deployed
BusinessObjects™ Enterprise 6.
BusinessObjects
Enterprise 6 helps Rubio’s provide valuable performance data
to executives at headquarters and to remote district
managers, which span 143 restaurants in six states. Through
WebIntelligence® 6, they gain instant access to
web-based financial and operational reports so they
can assess the effectiveness of menu changes and the impact
of various restaurant promotions. By detecting trends
earlier, Rubio’s managers in the accounting, finance,
marketing, and operations departments can make changes to
improve customer satisfaction, sales, and margins.
In the highly competitive restaurant industry, it is
critical that companies control costs for food ingredients
and labor, while increasing sales. With Enterprise 6,
executives can track, understand, and manage enterprise-wide
business performance based on these key metrics. After
deploying Enterprise 6, Rubio’s is more closely monitoring
and controlling the costs that impact the company’s
profitability. Rubio’s strategically manages menus, product
mix, and promotions to appeal to new patrons as well as
regular guests.
“We upgraded to Enterprise 6 for a variety of reasons.
First, we wanted to present executives and managers with a
company-wide view of the performance of the business on a
daily basis. To do this, we needed to eliminate static
reports and offer web access and drill down capabilities to
our managers to facilitate better decisions. They love the
new interface, and the incredible ease with which they can
explore the data,” said Melissa Houston, director of
information technologies at Rubio’s Fresh Mexican Grill.
“Our upgrade to Enterprise 6 has gone smoothly and our users
are very excited about how the new features and
functionality in BusinessObjects Enterprise 6 will help to
positively impact their bottom line.”
In the past, Rubio’s managers received reports with
information on sales, purchasing, and other operational
performance data, but the reports were e-mailed with data
based on the prior week’s activity. With Enterprise 6,
reports are now always available online and the data is
updated periodically in Rubio’s data warehouse. Also,
Enterprise 6 allows managers to view summary data and drill
down if they have specific questions about an individual
restaurant.
Integrating Packaged Applications and Operational Data
Rubio’s Fresh Mexican Grill needs to access information from
multiple enterprise systems to enable better insight and
analysis. Rubio’s combines transactional data from its
Radiant Systems operational solution, which handles its
point-of-sale (POS) data, with financial and budgeting data
from their Great Plains packaged application (now part of
Microsoft Business Solutions) Rubio’s also uses the OLAP
analysis capabilities of BusinessQuery from Business Objects
to analyze information from Microsoft Analysis
Services.
“We are pleased to see customers of all sizes in every
industry move to BusinessObjects Enterprise 6,” said Dave
Kellogg, senior group vice president of worldwide marketing
at Business Objects. “In the restaurant industry, the
customer is king, and the ability to track key metrics
related to customer preferences is paramount to success.”
Source: Business
Objects
September 4, 2003
About Business Objects
Business Objects is the world's leading provider of
enterprise business intelligence (BI) solutions. Business
Objects enables organizations to track, understand, and
manage enterprise performance. The company's solutions
leverage the information that is stored in an array of
corporate databases, enterprise resource planning (ERP), and
customer relationship management (CRM) systems.
Popular uses of BI include management dashboards and
scorecards, enterprise performance management applications,
customer intelligence applications, enterprise reporting,
financial reporting, and both customer and partner
extranets. These solutions enable companies to gain
visibility into their business, acquire and retain
profitable customers, reduce costs, optimize the supply
chain, increase productivity and improve financial
performance.
Business Objects provides the industry's most integrated
business intelligence suite, called BusinessObjects
Enterprise 6. This suite includes the industry's best web
query, reporting, and analysis; the most advanced and
complete suite of analytic applications; and the best
connectivity to packaged applications.
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