Hyperion Software - Business Intelligence

Hyperion launched a global print advertising campaign that showcases the role its software plays in helping companies achieve their performance and business goals. The campaign features 12 full-page ads in the Wall Street Journal, Wall Street Journal Europe, and Asian Wall Street Journal, and is aimed at the highest levels of the business community -- the CEO and CFO. It is the first phase of a global marketing effort, which will include Web, regional and event marketing.

The campaign, which is the first of its kind from a company in the Business Performance Management category, differentiates Hyperion from the staid advertising normally seen by enterprise software companies. The campaign's first ad begins with a promise to keep all subsequent ads "baloney-free." Another ad uses a photo of Kiss bandleader Gene Simmons to illustrate the kind of "fist-pumping performance" companies can get from Hyperion.

"This is by far the most creative campaign in the Business Performance Management category and it will drive home the critical role Hyperion plays in helping companies manage and meet their business goals," said Nazhin Zarghamee, chief marketing officer for Hyperion.

Source: Hyperion Solutions Corporation
9 Sep 2003

Old archives